More Comprehensive for Consumers, More Competitive for Marketers

In May 2007 the internet search landscape began to change when the largest and most utilized search engines started moving toward a more comprehensive way of delivering search results to consumers.  These blended results mean surfers can more readily access information like maps, videos, and images.  This new form of search is called, Universal Search.

While the change means a more dynamic and thorough search results page for the surfer it presents a different quandary for the marketer – how do I gain high organic rankings for my relevant keywords with all this new competition in the mix?  The answer: video optimization.