Corporate Video Production Conundrums

When it comes to corporate video production, there are many possibilities to consider. Often, more people get it wrong than right, due to a simple lack of professional guidance. There are many mistakes that can be avoided with a few simple tips to make sure your corporate video is digestible. Some of the smallest details can drastically improve the quality of your corporate video.

The first and biggest mistake you can make when considering a corporate video is NOT making one at all. If you want people to know who you are and what you do, this is the most cost effective medium available. The biggest misconception is that hiring a video production company is too expensive, today this is not true. You can create a very low budget video with a powerful message that will resonate within your target audience. Hiring a video production company might be your best choice when you lack experience in this field.

You also have the option of shooting the video yourself and not hiring a video production company. However, you should still have some professional guidance. In both cases, you should know some basic fundamentals to make the shoot as professional and productive as it can possibly be, within your budget.

Common mistakes of corporate video production:

1. Failing to Identify Your Target Audience

This rule is not unique to corporate video production, but in all forms of visual and audio communication. Yet, there are many companies that try to appeal to several audiences in hopes that it will serve multiple purposes. Generally, when you try to appeal to everybody, you usually appeal to nobody. For different target audiences, different versions of the same target concept should be developed. If you’d like to remain efficient in video production, make sure your target audience is planned right from the beginning.

2. Using Insufficient Equipment

The ability to acquire electronic technology at an affordable price these days is easier than ever. Home cameras have started to replicate professional, quality grade resolution that is brought out especially when using additional lighting, and other essential production equipment. Brushing up on lighting techniques is imperative to producing a quality video, as any video production company will tell you. Some specific examples of standard proper equipment in corporate video production are: boom microphones, sound blankets, prompters, light cutters, and camera tripods.

3. Letting the “Talent” Wing It

Use a teleprompter. Your talent can read the words while looking right into the camera. With this device, even amateurs can become comfortable enough to hammer through any script. This saves time, money, and is usually a lot less stressful. Even if your “talent” is a professionally trained actor, the teleprompter is still the most effective way of avoiding too many takes. You can also use the teleprompter to post bullets of information as reference for the talent.

Any professional video production company will often have these areas covered. However, it is still important to be aware of what is going on in the production process that will ultimately save you time and money, especially if you are entering the field of corporate video production on your own. In this case, it still might be wise to consider hiring a production assistant or consultant when you begin corporate video production.

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