October 2nd, 2009 | Written by: lauren
Long tail keywords- What’s the big deal? Well… While we’re nearing the end of the year (you know it’ll be here before you blink,) it’s interesting to take a look at the long tail, the changes search engines experienced last year, and what long tail keywords mean for SEO:
Tags: keywords, long tail keywords, search engine marketing, search engine optimization, SEO, the long tail, Video
Posted in SEO | View Comments
September 21st, 2009 | Written by: lauren
USO Networks Officially Launches Innovative Video Performance Network to Offer Clients a Cost-Per-Lead Option for Online Video Advertising.
Tags: Jason Boshoff, Online Video Advertising, PPC, Video Performance Network, VSEO
Posted in Press Release | View Comments
September 3rd, 2009 | Written by: april
Your business website should be designed with two objectives in mind: convert and convert.
Traffic to your website alone will not increase conversions. You may deliver a strong brand, offer a smashing product or boast great web design, but none of these will encourage your visitors to convert. A revenue driven website performs all of the successful tricks of consumer-centric marketing.
Tags: conversion optimization, website design
Posted in Blog, internet marketing | View Comments
August 20th, 2009 | Written by: april
SEO that awards success primarily on search placement and increased site traffic falls short at the expense of conversion. Accurate ROI considers visitor conversion rates first and foremost. You may have achieved the much anticipated traffic, but that’s half the battle. What is your traffic bounce rate? How many of those leads are actually converting? How much of a profit are you turning from that traffic? A good user interface design that focuses on usability and functionality is money, and reveals the true metrics of ROI. Too often, sites that succeed in generating high volumes of traffic fail to retain that traffic long enough to reap the return on their SEO investment.
Tags: conversion optimization, roi, SEO
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August 18th, 2009 | Written by: lauren
Search engine optimization (SEO) helps you get your blog posts higher in the SERPs, but did you know there are other techniques you can use to specifically accomplish SEO for WordPress blogs? WordPress comes packed and ready, with features and a structure that are both search engine friendly- but there are additional things you can do, especially if you’ve customized WordPress with a unique theme.
Tags: Blog, search engine optimization, SEO, WordPress
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August 13th, 2009 | Written by: lauren
Search Skills… Well. I think I’ve out-Googled myself. Over the last 24 hours, I have spent a ridiculous amount of time RESEARCHING. Luckily, I enjoy performing such a task.
Tags: research, Search Engines, searching, skills
Posted in Blog, Search Engines | View Comments
August 11th, 2009 | Written by: lauren
We all know that building good backlinks helps with SEO, but what’s all this about anchor text? Anchor text makes your backlinks more powerful! Anchor text is the clickable text you see, well, <— right there. Read the rest of this entry »
Tags: anchor tag, anchor text, backlinks, building links, linking, SEO
Posted in Blog, Link Building, SEO | View Comments