Thursday, July 1st, 2010
Thursday, June 10th, 2010
Google Caffeine, the newly-unleashed web-crawling infrastructure of the search engine gods, has everyone on the web talking. Does this massive overhaul really represent the future of web search results, or will it simply translate to widespread headaches as every SEO Company and business watches their SERPs rankings slip away due to some new, incomprehensible algorithm that would cause Steven Hawking to cry “Uncle!” (more…)
Monday, May 24th, 2010
SEO press releases are a key way to bring attention to your brand by supplying news items to your intended audience. Today’s virtual variation on the press release of old will have a much longer shelf life, effectively bringing attention to your company’s products or services for months to come. The biggest incentive to consider press release optimization is the boon of having the giants of internet search, namely Google, pick up your item to be displayed to a vast, worldwide audience. (more…)
Friday, May 21st, 2010
Do you still need evidence that video SEO is the primary way to get your company’s brand exposure on the web?
Thursday, May 20th, 2010
…Now invading your television set – (cue Rod Roddy!)
Google, come on DOWN! You’re the next contestant in the billion dollar lean-back advertising game!
Tuesday, May 11th, 2010
They’re coming to get you, Barbara.
Monday, April 26th, 2010
Every search engine optimization professional knows that AB testing is a helpful, and sometimes necessary (and sometimes, grueling) process. Luckily, Google offers a free tool called Website Optimizer to help you. Check out the short video tour below to get an overview:
Monday, April 19th, 2010
When it comes to search engine optimization, becoming an expert can be exasperating! You’ve watched webinars, read blog entries, kept up on keyword research and felt the pain of link building. If you’re on your way to becoming the SEO expert of your dreams, then you’re already familiar with SEOmoz. If you took a sampling of resources that SEO practitioners refer to regularly, there’s a slew of sites they may reference, but the definitive one-stop SEO news and resource site is SEOmoz. So what does it have to do with being an SEO expert? (more…)
Thursday, April 8th, 2010
I have been using Google Analytics for quite some time now, and I’ve learned plenty on my own, but I meander through and analyze the data I know how to for my own purposes. I know, as I’m sure many readers do, that there is a wealth of data and advanced techniques to be utilized – so I have begun the free Google Analytics training offered through Google’s Conversion University. For those of you who are wandering aimlessly through your dashboard, I am offering a synopsis of these fantastic presentations, section by section. This guide makes an excellent companion to the fast-paced slides found at the link above. (more…)
Tags: analytics, analytics and data sharing, analytics first steps, data sharing, Google Analytics, google analytics training, how does analytics work, introduction to google analytics, is analytics safe?, site traffic, tracking sites, understanding analytics
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