Video Search Marketing: Video SEO can get you on Top of Google

January 28th, 2010 | Written by: Josh Solomon

Sure, the prospective search engine optimization company your business is planning to hire may boast effective SEO methods, proven and sound, to get your site noticed, but you may want to ask them about their record regarding video SEO. After all, online video-sharing has gained massive traction in recent years, and there have been some amazing statistics associated with this phenomenon. Of particular interest is the fact that properly optimized videos are 53 times more likely to reach the first page of Google than a traditional search engine-optimized page.

This is due, in no small part, to the millions of people that log in each month to check out online streaming content. Simply put, people watch more videos on Youtube than enter search queries on Google. Of course, effective search engine optimization still works to get your page high rankings, but only the savviest of SEO specialists have properly embraced video SEO. Instead, many of the more naive SEO companies that are jumping on the video search marketing bandwagon are just mass uploading their viral video campaigns to popular engines without properly optimizing the videos themselves.

It also helps that Google, in trying to present the public with a nice mix of content types, seemingly favors videos by placing the ones they select at the very top of their coveted first page. Better still, streaming content with specialized video SEO will typically show up mere days after the initial posting. You just have to make sure you’re dealing with a company that is versed in video search marketing and is able to properly optimize videos to be submitted to search engines. It’s a complicated, continually-evolving process that requires careful coordination with each individual search engine, as they all have unique requirements to follow for video indexing-consideration, but it’s worth the effort: Should your video benefit from professional video SEO and get selected for that prominent spot on Google, your businesses will enjoy being the envy of all its competitors.

Tags: first page, google, online video, page rank, search engine optimization, seo, video search marketing, video seo, youtube

This entry was posted on Thursday, January 28th, 2010 at 11:00 am and is filed under Internet Marketing, Online Video, SEO, Search Engines, VSEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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