November 16th, 2009 | Written by: lauren
Video Search Marketing can take many forms, and your goals in your video marketing campaign will dictate the best solution for you: Video SEO, Viral Video Marketing, or a Video Performance Network?
Each method of video search marketing offers different outcomes and benefits. Let’s take a look:
Video SEO
Video search engine optimization offers the ability to create an extended presence on the web. This technique is great for campaign goals such as:
Whether you have video content you’d like to promote or you need full video production services, your Video SEO company will make the necessary adjustments to make your content optimal for uploading and distribution. A professional Video SEO specialist will write all associated metadata to target your company’s most important keywords and geographic locations (if applicable). A Video SEO campaign is designed to give your company additional listings in organic Search Engine Results Pages (SERPs) in one of the fastest natural ways possible. These additional listings give your company more exposure in natural search across all major engines.
Viral Video Marketing
Viral video marketing is an exciting step into the online social arena, for companies with the determination and personality to be adored by the masses. This type of video search marketing campaign works well for the following goals:
What sets viral video apart is the nature of the content. Viral is a great solution for companies that want to get involved with their consumer base. The first key to viral video is that the content should be compelling. Humor works very well in this arena, as well as shock value. Some companies like to stretch their boundaries with video search marketing by using the viral approach, without running the risk of offending their traditional audience. The less the video feels like a commercial, the better, and the more people are inclined to copy it, the better your bacteria will spread!
From there, it is the job of your video search marketing company to get the views, create buzz and get your video to the top pages of social media sites and video engines. This includes a number of techniques, working in combination to get the full effect of your content, engaging consumers without insulting their intelligence. These video search marketing campaigns provide the benefits of mass exposure with the reassurance of a measured value, which can be calculated by cost-per-view.
Video Performance Networks
A video performance network provides the opportunity to gain exposure with video while measuring the direct results on a cost-per-action basis. This solution is ideal for marketing goals such as:
This type of video search marketing is very similar to Video SEO, as it leverages your company’s keywords in organic search results in order to create exposure, however the option such a network offers is the ability to measure results without wasting a dime of your marketing budget. Depending on the video CPA platform, you may pay for form fills, phone calls, leads or sales. Other benefits to a video performance network may include unique tracking abilities, advanced keyword research and targeting, and freedom from monthly fees. The outcome of a performance based campaign will demonstrate the best possible results for video search marketing in your company’s vertical. This solution is best for products that perform well on the purchase path in e-commerce.
Viral search marketing provides possibilities for any type of online marketing efforts, from raising awareness of your brand to making the phone ring. The fact is, certain Internet marketing techniques yield better results for one vertical over another- What makes video SEO unique is the variety of strategies that can be used to fulfill different goals for a variety of verticals. Video gets you closer to consumers, engaging them with the sight, sound and motion of your message. Whether Video SEO, viral video marketing or a video performance network is your solution, don’t let your message pass those eyes by!
Tags: video marketing, video performance, video seo, viral
This entry was posted on Monday, November 16th, 2009 at 11:04 am and is filed under VSEO, online video. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
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