Posts Tagged ‘viral content’

Viral Marketing 101

Monday, February 8th, 2010

What is viral marketing?

Viral marketing can manifest itself through many forms. Viral marketing can employ the use of blogs, videos, images, games, widgets, applications, you name it– viral marketing can be applied to just about anything. Content is the crucial piece to the success of a viral marketing program, but content can’t be just “anything”– content must be compelling or worthy of widespread attention in order to go viral. It’s an idea that propagates, spreads and “infects”– or rather, “affects”, everyone it reaches.

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