Thursday, January 28th, 2010
Sure, the prospective search engine optimization company your business is planning to hire may boast effective SEO methods, proven and sound, to get your site noticed, but you may want to ask them about their record regarding video SEO. After all, online video-sharing has gained massive traction in recent years, and there have been some amazing statistics associated with this phenomenon. Of particular interest is the fact that properly optimized videos are 53 times more likely to reach the first page of Google than a traditional search engine-optimized page.
Tags: first page, google, online video, page rank, search engine optimization, seo, video search marketing, video seo, youtube
Posted in Internet Marketing, Online Video, SEO, Search Engines, VSEO | Comments
Wednesday, January 13th, 2010
80% of effects come from roughly 20% of the causes.
Search engine optimization can sometimes be a challenge; we all know this. Tasks such as link building, creating volumes of content, and managing your most effective keywords can be time-consuming, frustrating, and costly. Performing all these tasks and creating a unique online identity is an additional challenge. In a Search Engine Watch article by Eric Enge, the author introduces how the 80/20 principle can be utilized to help accomplish such tasks without breaking your budget or your back. (more…)
Tags: 80/20 principle, 80/20 rule, backlinks, content, content creation, keywords, Link Building, search engine optimization, seo
Posted in Link Building, SEO | Comments
Thursday, November 19th, 2009
There are several useful SEO tools which provide a quick snapshot of how your website looks to search engines. To diagnose the “optimal” health of your site, the key evaluation questions to consider are:
1. Does your site have titles, h1s, and meta descriptions with keywords?
2. Do your images have alt tags?
3. Do you have a sitemap.xml and robots.txt file?
4. What is the page rank of your site?
5. How many in-bound links point to the URLs on your domain?
Friday, October 2nd, 2009
Long tail keywords- What’s the big deal? Well… While we’re nearing the end of the year (you know it’ll be here before you blink,) it’s interesting to take a look at the long tail, the changes search engines experienced last year, and what long tail keywords mean for SEO:
Tags: keywords, long tail keywords, search engine marketing, search engine optimization, seo, the long tail, Video
Posted in SEO | Comments
Thursday, August 20th, 2009
SEO that awards success primarily on search placement and increased site traffic falls short at the expense of conversion. Accurate ROI considers visitor conversion rates first and foremost. You may have achieved the much anticipated traffic, but that’s half the battle. What is your traffic bounce rate? How many of those leads are actually converting? How much of a profit are you turning from that traffic? A good user interface design that focuses on usability and functionality is money, and reveals the true metrics of ROI. Too often, sites that succeed in generating high volumes of traffic fail to retain that traffic long enough to reap the return on their SEO investment.
Tags: conversion optimization, roi, seo
Posted in Internet Marketing | Comments
Tuesday, August 18th, 2009
Search engine optimization (SEO) helps you get your blog posts higher in the SERPs, but did you know there are other techniques you can use to specifically accomplish SEO for Wordpress blogs? Wordpress comes packed and ready, with features and a structure that are both search engine friendly- but there are additional things you can do, especially if you’ve customized Wordpress with a unique theme.
Tags: Blog, search engine optimization, seo, WordPress
Posted in Blog | Comments