Tuesday, June 16th, 2009
USO Networks announces new call tracking software to complement robust video search engine marketing optimization services
Tags: internet marketing, online video, optimization services, search engine marketing, search engine optimization, sem, Software
Posted in Blog, SEO, Search Engines, internet marketing, online video | View Comments
Friday, February 13th, 2009
by Heath Chado
February 13, 2009
How do traditional methods of searching for information compare to VSEO? In the year 2009, when my toilet is busted at 3 am, I don’t go to the yellow pages; I couldn’t even tell you if we own one and where it is. I go right to Google, Yahoo, MSN, etc. for a list of plumbers. It is at this precise moment that exposure is critical: 70% of searchers stick to listings on the first 3 pages of results. When do you go to page 105 of Google listings to find a business/service provider? Regarding information, looking at the listings returned in search results, they all appear the same, with a headline, URL, and description, akin to a regular listing in the yellow pages. Video in search is like having a full page display ad where you can provide much more information to potential customers.
Tags: internet marketing, search engine marketing, search engine optimization, Search Engines, sem, SEO
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Saturday, February 7th, 2009
by Heath Chado
February 7, 2009
Today I would like to explain the strength of VSEO by comparing it to a product I sold many years ago, the Yellow Book Directory. The value proposition of the directory business was two-fold; people look for your business/service in the directory (exposure,) and you should present a display ad (more information) as opposed to a general listing, for greater traffic. They were correct. In the past, yellow page directories were the main source available to present your business to in-market consumers at their precise time of need. You wouldn’t open the book up to listings for plumbers at 3 am unless your toilet is leaking and you need help. Makes sense right? You need to ensure that in-market consumers are exposed to your business when they look in the directory or else all they will see is your competitors. Now let’s talk about information: When you open the yellow pages at 3 am for a plumber, you are much more likely to choose one with a display ad that states “24 hr service,” “we accept credit cards,” “15 years in the business,” “bonded & insured,” etc… The more you tell a consumer about your business when they are scanning the book for a provider, the better your chance of capturing the business. (more…)
Tags: internet marketing, search engine marketins, search engine optimization, Search Engines, sem, SEO
Posted in Blog, internet marketing | View Comments