Saturday, February 7th, 2009
by Heath Chado
February 7, 2009
Today I would like to explain the strength of VSEO by comparing it to a product I sold many years ago, the Yellow Book Directory. The value proposition of the directory business was two-fold; people look for your business/service in the directory (exposure,) and you should present a display ad (more information) as opposed to a general listing, for greater traffic. They were correct. In the past, yellow page directories were the main source available to present your business to in-market consumers at their precise time of need. You wouldn’t open the book up to listings for plumbers at 3 am unless your toilet is leaking and you need help. Makes sense right? You need to ensure that in-market consumers are exposed to your business when they look in the directory or else all they will see is your competitors. Now let’s talk about information: When you open the yellow pages at 3 am for a plumber, you are much more likely to choose one with a display ad that states “24 hr service,” “we accept credit cards,” “15 years in the business,” “bonded & insured,” etc… The more you tell a consumer about your business when they are scanning the book for a provider, the better your chance of capturing the business. (more…)
Tags: internet marketing, search engine marketins, search engine optimization, Search Engines, sem, SEO
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