Posts Tagged ‘recession’
Monday, July 6th, 2009
Online advertising spending is zooming despite the recession- and it looks like the sky is no limit. Predictions by Publicis’ ZenithOptimedia Group in April underestimated the flight from traditional advertising methods to the Internet. In just one quarter, the agency’s estimate for growth in Internet ad spending in 2009 raised over 1.5 percentage points to a whopping 10.1%. By the end of the year, the agency estimates that Internet advertising spending will reach a $56.8 billion, or 12.6% of the advertising economy the world over.
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Tags: ad spending, advertising, advertising spending, Marketing and Advertising, online advertising, recession, statistics, traditional advertising, ZenithOptimedia
Posted in Blog, internet marketing | View Comments
Wednesday, April 29th, 2009
Don’t Cut the Ad Budget- Spending Advertising Dollars During the Recession
When the economy is tanking, a company’s advertising budget is often the first to take the cut. However, with so many media outlets vying for the reduced advertising dollars, many companies are turning to the internet as a means to increase brand awareness.
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Tags: advertising, advertising budget, budget, economy, internet marketing, online advertising, recession
Posted in Blog, internet marketing | View Comments