Tuesday, February 9th, 2010
With online video views reaching the billions each month, video search marketing is an increasingly essential marketing tool that businesses cannot ignore. The recent rise in popularity among online videos has many people wondering, “What is this new phenomenon?” Others may ask, “How will this change the future of media?” One could argue that the potential for these skyrocketing numbers for video views is unlimited.
Tags: comscore, online video, video for business, video search marketing, video views
Posted in Blog, Online Video | Comments
Thursday, January 28th, 2010
Sure, the prospective search engine optimization company your business is planning to hire may boast effective SEO methods, proven and sound, to get your site noticed, but you may want to ask them about their record regarding video SEO. After all, online video-sharing has gained massive traction in recent years, and there have been some amazing statistics associated with this phenomenon. Of particular interest is the fact that properly optimized videos are 53 times more likely to reach the first page of Google than a traditional search engine-optimized page.
Tags: first page, google, online video, page rank, search engine optimization, seo, video search marketing, video seo, youtube
Posted in Internet Marketing, Online Video, SEO, Search Engines, VSEO | Comments
Wednesday, November 4th, 2009
Online video is swiftly changing the marketing and advertising landscape. Online video has pioneered new opportunities for companies to grow their brand while reaping the cost-effective benefits attached.
The social media arena–like Facebook and Youtube, has scaled gargantuan proportions. Two thirds of all companies now seek innovative new marketing programs which utilize online video and social web applications. Online video, as a medium of Internet advertising, has blazed the way forward.
Tags: internet advertising, online video
Posted in Blog, Online Video | Comments
Friday, July 17th, 2009
Nielsen Research released a report that proves that streaming online video is on the rise- and won’t let up! The report releases findings on year-over-year video streaming and online video viewing. Unique viewers are considered those who watched a full episode or video clip. The statistics are as follows: (more…)
Tags: Nielsen, online video, video ads, video advertising, video clips, video usage
Posted in Blog, Online Video | Comments
Wednesday, June 24th, 2009
If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.
Tags: advertising, branding, Business, creative ads, DoubleClick, google, internet marketing, marketing, Marketing strategy, marketing studies, marketing study, online advertising, online marketing, online video, rich media, Video, video marketing
Posted in Blog, Internet Marketing, Online Video | Comments
Tuesday, June 16th, 2009
USO Networks announces new call tracking software to complement robust video search engine marketing optimization services
Press Release
USO Networks Inc officially released its newest product, called SEM Call Tracker. The service provides clients with a call tracking, reporting and optimization system for inbound customer calls for an online advertiser’s highest volume campaigns, adgroups and keywords, in terms of both cost and number of calls. The system uses this information to optimize SEM spending for the advertiser.
Tags: internet marketing, online video, optimization services, search engine marketing, search engine optimization, sem, software
Posted in Blog, Internet Marketing, Online Video, SEO, Search Engines | Comments
Friday, June 12th, 2009
Video distribution for Philly.com, the web portal for The Philadelphia Daily News and The Philadelphia Inquirer, has moved to Brightcove, an online video company that is the video platform chosen by more than 30 major newspaper groups across the globe.
Tags: brightcove, newspapers, online video, Philadelphia, video distribution, video production
Posted in Blog, Online Video | Comments
Thursday, June 11th, 2009
The online video impact has caused a lot of changes, and is one of the factors that influenced Microsoft in creating their own content delivery network, the ‘Edge Computing Network.’ (ECN) An article by Janko Roettgers on NewTeeVee.com says that Microsoft’s bandwidth has been growing from 30-100 percent annually, and a large portion of that growth is from online video. The amount of video data in relation to Microsoft’s total data delivery has grown from 10% in 2007 to an expected 55% in 2010.
Tags: content delivery, microsoft, online video, streaming video, video growth, video impact, video search
Posted in Blog, Online Video | Comments