<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>USO Networks &#187; online advertising</title> <atom:link href="http://www.usonetworks.com/articles/tag/online-advertising/feed/" rel="self" type="application/rss+xml" /><link>http://www.usonetworks.com</link> <description>Just another WordPress weblog</description> <lastBuildDate>Fri, 06 Aug 2010 18:33:34 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>http://wordpress.org/?v=3.0.1</generator> <xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" /> <item><title>Online Advertising Spending Outrings Traditional Advertising</title><link>http://www.usonetworks.com/articles/online-advertising-spending-outrings-traditional-advertising/</link> <comments>http://www.usonetworks.com/articles/online-advertising-spending-outrings-traditional-advertising/#comments</comments> <pubDate>Mon, 06 Jul 2009 16:29:27 +0000</pubDate> <dc:creator>lauren</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[ad spending]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[advertising spending]]></category> <category><![CDATA[Marketing and Advertising]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[recession]]></category> <category><![CDATA[statistics]]></category> <category><![CDATA[traditional advertising]]></category> <category><![CDATA[ZenithOptimedia]]></category><guid isPermaLink="false">http://www.usonetworks.com/?p=1949</guid> <description><![CDATA[Online advertising spending is zooming despite the recession- and it looks like the sky is no limit. Predictions by Publicis&#8217; ZenithOptimedia Group in April underestimated the flight from traditional advertising methods to the Internet. In just one quarter, the agency&#8217;s estimate for growth in Internet ad spending in 2009 raised over 1.5 percentage points to [...]]]></description> <wfw:commentRss>http://www.usonetworks.com/articles/online-advertising-spending-outrings-traditional-advertising/feed/</wfw:commentRss> <slash:comments>4</slash:comments> </item> <item><title>Effective Video Boosts Rich Media Advertising</title><link>http://www.usonetworks.com/articles/effective-video-boosts-rich-media-advertising/</link> <comments>http://www.usonetworks.com/articles/effective-video-boosts-rich-media-advertising/#comments</comments> <pubDate>Wed, 24 Jun 2009 15:50:24 +0000</pubDate> <dc:creator>lauren</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[online video]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[branding]]></category> <category><![CDATA[Business]]></category> <category><![CDATA[creative ads]]></category> <category><![CDATA[DoubleClick]]></category> <category><![CDATA[google]]></category> <category><![CDATA[marketing]]></category> <category><![CDATA[Marketing strategy]]></category> <category><![CDATA[marketing studies]]></category> <category><![CDATA[marketing study]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[online marketing]]></category> <category><![CDATA[rich media]]></category> <category><![CDATA[Video]]></category> <category><![CDATA[video marketing]]></category><guid isPermaLink="false">http://www.usonetworks.com/?p=1736</guid> <description><![CDATA[If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to &#8220;Prove it&#8230;&#8221; A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market [...]]]></description> <wfw:commentRss>http://www.usonetworks.com/articles/effective-video-boosts-rich-media-advertising/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Marketing in a Recession: Changing Advertising Budgets</title><link>http://www.usonetworks.com/articles/marketing-in-a-recession-changing-advertising-budgets/</link> <comments>http://www.usonetworks.com/articles/marketing-in-a-recession-changing-advertising-budgets/#comments</comments> <pubDate>Wed, 29 Apr 2009 19:11:19 +0000</pubDate> <dc:creator>lauren</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[advertising budget]]></category> <category><![CDATA[budget]]></category> <category><![CDATA[economy]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[recession]]></category><guid isPermaLink="false">http://www.usonetworks.com/?p=1036</guid> <description><![CDATA[Don&#8217;t Cut the Ad Budget- Spending Advertising Dollars During the Recession When the economy is tanking, a company&#8217;s advertising budget is often the first to take the cut. However, with so many media outlets vying for the reduced advertising dollars, many companies are turning to the internet as a means to increase brand awareness. Other [...]]]></description> <wfw:commentRss>http://www.usonetworks.com/articles/marketing-in-a-recession-changing-advertising-budgets/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Online Video Marketing: Effective Targeted Internet Advertising</title><link>http://www.usonetworks.com/articles/online-video-marketing-effective-targeted-internet-advertising/</link> <comments>http://www.usonetworks.com/articles/online-video-marketing-effective-targeted-internet-advertising/#comments</comments> <pubDate>Wed, 22 Apr 2009 20:54:10 +0000</pubDate> <dc:creator>lauren</dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[online video]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[online advertising]]></category> <category><![CDATA[targeted marketing]]></category><guid isPermaLink="false">http://www.usonetworks.com/?p=1003</guid> <description><![CDATA[Internet Video: The Way to Truly &#8220;Target&#8221; Your Consumers It may strike you when enjoying a vintage episode of MASH, or during the latest Lifetime movie- Who are these people advertising for? Advertising in television was once revolutionary, a chance for national brands and local businesses alike to achieve brand recognition across a wide audience. [...]]]></description> <wfw:commentRss>http://www.usonetworks.com/articles/online-video-marketing-effective-targeted-internet-advertising/feed/</wfw:commentRss> <slash:comments>2</slash:comments> </item> </channel> </rss>
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