Posts Tagged ‘marketing’

Effective Video Boosts Rich Media Advertising

Wednesday, June 24th, 2009

If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.

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