Wednesday, July 29th, 2009
If your internet marketing strategy consists primarily of banner ads or CPC advertisements, you’re missing out on a huge piece of the pie. Successful internet marketing diversifies the basket – capitalizing on the most cost-efficient mediums of target market acquisition. In fact, if all your eggs are tied up in PPC, it’s time to redirect your marketing strategy. Some of the most underestimated internet marketing channels surprisingly yield the best return on investment. So although Google would love to have your continued devotion to Adwords, don’t be fooled! Consider these great internet marketing channels:
Tags: internet marketing, internet marketing strategy, seo
Posted in Internet Marketing, Paid Search Marketing, SEO | Comments
Friday, June 26th, 2009
You have a website.
You have passion.
You’re ready to share with the world- but how do they find you?
Learning search is a daunting task, but there are places you can go and things you can do to make it easier! You can do some SEO training at home, or attend seminars, meetups and conferences to learn as well.
Tags: internet marketing, learn seo, learning search, online training, search engine optimization, seo, seo training, training classes, training courses, tutorials, Twitter
Posted in Blog, SEO | Comments
Wednesday, June 24th, 2009
If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.
Tags: advertising, branding, Business, creative ads, DoubleClick, google, internet marketing, marketing, Marketing strategy, marketing studies, marketing study, online advertising, online marketing, online video, rich media, Video, video marketing
Posted in Blog, Internet Marketing, Online Video | Comments
Tuesday, June 16th, 2009
USO Networks announces new call tracking software to complement robust video search engine marketing optimization services
Press Release
USO Networks Inc officially released its newest product, called SEM Call Tracker. The service provides clients with a call tracking, reporting and optimization system for inbound customer calls for an online advertiser’s highest volume campaigns, adgroups and keywords, in terms of both cost and number of calls. The system uses this information to optimize SEM spending for the advertiser.
Tags: internet marketing, online video, optimization services, search engine marketing, search engine optimization, sem, software
Posted in Blog, Internet Marketing, Online Video, SEO, Search Engines | Comments
Wednesday, April 29th, 2009
When the economy is tanking, a company’s advertising budget is often the first to take the cut. However, with so many media outlets vying for the reduced advertising dollars, many companies are turning to the internet as a means to increase brand awareness.
Tags: advertising, advertising budget, budget, economy, internet marketing, online advertising, recession
Posted in Blog, Internet Marketing | Comments
Wednesday, April 22nd, 2009
It may strike you when enjoying a vintage episode of MASH, or during the latest Lifetime movie- Who are these people advertising for?
Advertising in television was once revolutionary, a chance for national brands and local businesses alike to achieve brand recognition across a wide audience. With the advent of the internet, this was bound to change…
Tags: advertising, internet marketing, online advertising, online video, targeted marketing
Posted in Blog, Internet Marketing, Online Video | Comments
Monday, March 16th, 2009
by Debra Malick
March 16, 2009
To stay timely and successful, a company must not only watch trends in regard to the market, but one must watch human behavior. As these behavioral trends change and develop it is important that your internet marketing strategy changes as well.
Tags: advertising online, internet marketing, market research, market trends
Posted in Blog, Internet Marketing | Comments
Friday, February 13th, 2009
by Heath Chado
February 13, 2009
How do traditional methods of searching for information compare to VSEO? In the year 2009, when my toilet is busted at 3 am, I don’t go to the yellow pages; I couldn’t even tell you if we own one and where it is. I go right to Google, Yahoo, MSN, etc. for a list of plumbers. It is at this precise moment that exposure is critical: 70% of searchers stick to listings on the first 3 pages of results. When do you go to page 105 of Google listings to find a business/service provider? Regarding information, looking at the listings returned in search results, they all appear the same, with a headline, URL, and description, akin to a regular listing in the yellow pages. Video in search is like having a full page display ad where you can provide much more information to potential customers.
Tags: internet marketing, search engine marketing, search engine optimization, Search Engines, sem, seo
Posted in Blog, Internet Marketing | Comments
Saturday, February 7th, 2009
by Heath Chado
February 7, 2009
Today I would like to explain the strength of VSEO by comparing it to a product I sold many years ago, the Yellow Book Directory. The value proposition of the directory business was two-fold; people look for your business/service in the directory (exposure,) and you should present a display ad (more information) as opposed to a general listing, for greater traffic. They were correct. In the past, yellow page directories were the main source available to present your business to in-market consumers at their precise time of need. You wouldn’t open the book up to listings for plumbers at 3 am unless your toilet is leaking and you need help. Makes sense right? You need to ensure that in-market consumers are exposed to your business when they look in the directory or else all they will see is your competitors. Now let’s talk about information: When you open the yellow pages at 3 am for a plumber, you are much more likely to choose one with a display ad that states “24 hr service,” “we accept credit cards,” “15 years in the business,” “bonded & insured,” etc… The more you tell a consumer about your business when they are scanning the book for a provider, the better your chance of capturing the business. (more…)
Tags: internet marketing, search engine marketins, search engine optimization, Search Engines, sem, seo
Posted in Blog, Internet Marketing | Comments