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Posts Tagged ‘google’

Effective Video Boosts Rich Media Advertising

Wednesday, June 24th, 2009

If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.

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Tags: advertising, branding, Business, creative ads, DoubleClick, google, internet marketing, marketing, Marketing strategy, marketing studies, marketing study, online advertising, online marketing, online video, rich media, Video, video marketing
Posted in Blog, internet marketing, online video | View Comments

Common Tag: New Meta Data Tag for the Semantic Web

Wednesday, June 17th, 2009

Common Tag, a new meta data tag that supposedly adds even more semantic web value to your pages, was launched on June 11. A community pet, adopted and developed by many web companies (including AdaptiveBlue, Zemanta, Freebase, Yahoo! and Zigtag,) Common Tag allows site owners and administrators to further structure content with HTML, creating the tags we use to make our blog entries, online videos and crazy pictures from Memorial Day more identifiable to our friends, family and the searching public.

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Tags: code, common tag, databases, freebase, google, html, html code, meta data, meta keywords, metadata, RDFa, search, search engine optimization, Semantic Web, site design, tagging, tags, Yahoo, Zemanta
Posted in Blog, Search Engines | View Comments

Comprehensive Search Requires Comprehensive Marketing

Tuesday, May 5th, 2009

Attacking Search Engine Optimization at All Angles

It’s few and far between, at least since the adaptation of Universal Search, to hear of the all-encompassing, comprehensive search platform. What was once considered a revolution is now old news.

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Tags: google, search engine optimization, Search Engines, SEO, universal search
Posted in Blog, SEO, Search Engines | View Comments