Wednesday, June 24th, 2009
If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.
Tags: advertising, branding, Business, creative ads, DoubleClick, google, internet marketing, marketing, Marketing strategy, marketing studies, marketing study, online advertising, online marketing, online video, rich media, Video, video marketing
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Wednesday, April 29th, 2009
When the economy is tanking, a company’s advertising budget is often the first to take the cut. However, with so many media outlets vying for the reduced advertising dollars, many companies are turning to the internet as a means to increase brand awareness.
Wednesday, April 22nd, 2009
It may strike you when enjoying a vintage episode of MASH, or during the latest Lifetime movie- Who are these people advertising for?