Posts Tagged ‘advertising’

Online Advertising Spending Outrings Traditional Advertising

Monday, July 6th, 2009

Online advertising spending is zooming despite the recession- and it looks like the sky is no limit. Predictions by Publicis’ ZenithOptimedia Group in April underestimated the flight from traditional advertising methods to the Internet. In just one quarter, the agency’s estimate for growth in Internet ad spending in 2009 raised over 1.5 percentage points to a whopping 10.1%. By the end of the year, the agency estimates that Internet advertising spending will reach a $56.8 billion, or 12.6% of the advertising economy the world over.

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Effective Video Boosts Rich Media Advertising

Wednesday, June 24th, 2009

If we have not yet owned up to the magical power of online video, leave it to DoubleClick and Google to “Prove it…” A benchmark study on rich media advertising by DoubleClick is scheduled to be released by Google today. The study utilizes data from Dynamic Logic, which includes thousands of campaigns worth of market data, to analyze which types of creative ads are more likely to make us open up our wallets.

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Marketing in a Recession: Changing Advertising Budgets

Wednesday, April 29th, 2009

Don’t Cut the Ad Budget- Spending Advertising Dollars During the Recession

When the economy is tanking, a company’s advertising budget is often the first to take the cut. However, with so many media outlets vying for the reduced advertising dollars, many companies are turning to the internet as a means to increase brand awareness.

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Online Video Marketing: Effective Targeted Internet Advertising

Wednesday, April 22nd, 2009

Internet Video: The Way to Truly “Target” Your Consumers

It may strike you when enjoying a vintage episode of MASH, or during the latest Lifetime movie- Who are these people advertising for?

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