February 9th, 2010 | Written by: kyle
With online video views reaching billions each month, video search marketing is an increasingly essential marketing tool that businesses cannot ignore. The recent rise in popularity among online videos has many people wondering, “What is this new phenomenon?” Others may ask, “How will this change the future of media?” One could argue that the potential for these skyrocketing numbers for video views is unlimited.
A recent survey conducted by comScore, Inc., a leader in measuring digital information, released a Dec 2009 survey showing a record level of 33.2 billion videos viewed online for the month.
With the apparent shift of time spent away from television to the world of online media, the strategy of advertising is forced to make adjustments. At this point in time, the territory of online video is comparable to the wild west in that there is a lot of rogue experimentation (which partly consists of finding video sites that are friendly toward video search marketing) and unknown variables.
This new online marketing potential has created a lot of excitement. Not only are consumers now in a position to find exactly what they are looking for in a product or service with a video advertisement online, it also helps businesses to better target their audience, build leads, and increase sales. Video search marketing is built with search engine optimization (SEO) and indexing within search engines so the consumer has an easier time finding a relevant product or service. Posting a properly indexed and optimized video, as a business, will dramatically increase your sales. Sites like Video Directory offer the perfect solution for businesses looking to harness the power of online video.
In conclusion, with the rising popularity of online videos, video search marketing has become a business marketer’s best friend, and can be utilized to help advertisers and consumers alike enjoy the new phenomenon of online video.
Tags: comscore, online video, video for business, video search marketing, video views
This entry was posted on Tuesday, February 9th, 2010 at 11:00 am and is filed under Blog, online video. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
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