Nielsen Research: Streaming Online Video Increases

July 17th, 2009 | Written by: lauren

Nielsen Research released a report that proves that streaming online video is on the rise- and won’t let up! The report releases findings on year-over-year video streaming and online video viewing. Unique viewers are considered those who watched a full episode or video clip. The statistics are as follows:

  • Total streams reached 10 billion, a 33.9% increase since June 2008
  • Unique Viewers grew to over 1.34 million, a 12% increase since June 2008
  • Viewers watched 75 streaming videos each, a 19% increase since June 2008
  • Viewers watched 188 minutes of video clips each, a 36% increase since June 2008

Since a recent report released by Frank Magid Associates that cites online video has reached “critical mass,” the secret is out- Approximately 77% of consumers are watching online video clips. This created quite a buzz in the online marketing space, with video advertising seeing a dramatic rise throughout the last year.

Learn more about online video usage at Nielsen Research and register to read the full report on streaming online video usage.

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This entry was posted on Friday, July 17th, 2009 at 12:59 pm and is filed under Blog, online video. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.

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