January 18th, 2009 | Written by: gregwilker
by Karry Moore
January 18, 2009
Video online is the newest way to increase dealer exposure on the Internet. What is online video and how can it benefit your dealership to help you sell more cars? Using video on the Internet is a great way to promote your dealership, your cars, as well as your own customer testimonials. The Internet, and more specifically videos about your dealership and your own website has become your new showroom. 88% of all car buyers go online FIRST to research a vehicle and a dealer before they ever step on to a lot. What does that mean to you? You need to have as many opportunities to be in front of that customer, from the very top of the funnel down, as you can. Not only that, you are advertising your dealership using the richest medium ever: VIDEO, which incorporates Sight, Sound, and Motion. Traditional web advertising only delivers Sight (static website).
Will putting your videos on YouTube increase your exposure? Absolutely!!! YouTube has just surpassed Yahoo as the 2nd largest search engineĀ behind its parent Google. That’s right, I said search engine. People are going to YouTube to research and watch videos about products and services in droves. 13 hours of video content is uploaded every minute to YouTube; 5 billion videos are watched on YouTube each month and growing. Your dealership needs to be on YouTube. But is YouTube the only video site that people search? No, there are multiple video search sites already, like Carspace.com, AOL Video, Jumpcut, MSN Video, Yahoo Video, and Metacafe, with more popping up every day. Why is this important?
See Part II of this article for the answer.
Tags: increasing traffic, internet marketing, online video, search engine optimization, SEO, video search, VSEO
This entry was posted on Sunday, January 18th, 2009 at 1:22 pm and is filed under Blog, internet marketing, online video. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
| Harness the Power of Video Online to Increase Traffic and ROI- Part II »