The Great Upcoming Shift in Search Engine Listings
February 25th, 2010 | Written by: kyle
There have been many recent changes to signal the coming of another big shift in how search engines determine results. With an increase in new social networking, personalized search and the rise of Google Buzz, the social market is clearly becoming an important factor for search engines. Read further to learn what these search changes will mean for online marketers and how you can produce better results using new social networking.
Google, in the last 12 months, has signaled some new steps in the evolution of search engine listings. For a long time, there have been some consistent factors in requirements for good rankings in search engine listings. Quality content, linking anchor text and keyword research have been at the core of top SEO strategies. For the last ten years, these basic requirements in Google rankings have been instructed and learned. The emerging social graph challenges the theory that traditional practices are the best way for maximizing exposure. You can expect that in the next four years to see a new focus by many online marketers in how often they use new social networking to promote business or information.
Since 2006, there has been a rise of many services in the social community. The rising popularity of Twitter, Facebook, social bookmarking, and email sharing have changed the face of the Internet. Google has by far focused innovation on all four of these social fronts the most. The evidence of Google’s success can be seen and heard in the news every day. Search Wiki, Google Buzz and Google Wave are but a few indicators of the growing relevance of social media to the search engine giant, and more possible integration with traditional search results. It is theorized that the social graph could possibly become more important than the link graph (used to gauge PageRank and search relevance) based on the current trends. In the present, new social networking has emerged as a curious way to spread viral, fresh and real time sharable information. In terms of a business strategy, leveraging social media as word of mouth marketing can mean bigger success in the influence of search engine listings. Search engine marketers should pay attention – the connections found among the network of networks that makeup the social graph could soon become even more important than backlinks when it comes to search engine listings.
*Social icons courtesy of Flickr user webtreats under Creative Commons Attribution 2.0 Generic license
Tags: google, link graph, search engine, social graph, social marketing, social media, social networking
This entry was posted on Thursday, February 25th, 2010 at 12:32 pm and is filed under Blog, Social Media Marketing. You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.
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